kewlnet
13th April 2007, 10:05
as i own both label and a number of online tv channels, and formerly owned a few radio stations online also.. heres my take..
artists/labels have to pay for things such as studio time, manufacturing,packaging and distribution, venue hire and promotion..
and unless they use the likes of myspace, they have to pay for web domain, hosting, site development etc..
why should they get paid for airplay?.. they are lucky to get it.. it costs station owners enough in hosting and bandwith.. let alone time.. labour etc..
..but artists are getting all these resources utilised for their benefit.. entirely free!?
artists/their labels should pay for the airplay.. payola was going in the right direction.
stations are already providing the promotion free of charge.. in a sense, already paying the artist/label in return for helping boost their viewer/listener figures.
the artist nor the label have to do anything else for this other than produce the track..
so they are already getting 'paid' repeatedly by lots of stations.. for work they have had to do only once.
the artists and their labels recognise the fact when it comes to making use of the likes of myspace or youtube for example..
but forget it when it comes to internet radio and tv stations..
they lose far more from waiving royalties and paying for advertising on the bigger sites than they do from radio and tv online.. i guess it pays off..
but by the same token, internet airplay pays off no matter whether its one or two big sites, or a hundred or so smaller sites..
why penalise a bunch of smaller guys who collectively are affording you with fantastic promotion? getting your name and your work out there.. on a global scale?
why penalise a bunch of smaller guys who are providing valuable store support to your digital and retail outlets?
..showcasing and encouraging their viewers/listeners to buy your records,dvds and other merchandise..?
encouraging their listeners to come to your gigs and personal appearances..?.. to visit your webpages etc..? to find out more!?
biting the hand that feeds you, i.e putting radio/tv stations who cannot afford to stay in the game out of business is not a good idea..
my gf works for HMV, and along with her colleagues, she has lost count how many cd's and dvd's they have sold as a direct result of radio/tv airplay..
and a growing number of those sales are down to hearing or seeing something on a small online radio or tv channel..
(now by that token, the stations should get commission..)
but why is it that radio and tv are the only people who have to pay an artist to promote the work of that artist?
(and considering the artists typically have to a) have a publisher, b) have minimum outstanding royalties of thousands of dollars and c) must wait sometimes well over 12-18 months or even longer to get their money even after it has been collected by the rights agencies -it makes even less sense..)
artists/labels have to pay for things such as studio time, manufacturing,packaging and distribution, venue hire and promotion..
and unless they use the likes of myspace, they have to pay for web domain, hosting, site development etc..
why should they get paid for airplay?.. they are lucky to get it.. it costs station owners enough in hosting and bandwith.. let alone time.. labour etc..
..but artists are getting all these resources utilised for their benefit.. entirely free!?
artists/their labels should pay for the airplay.. payola was going in the right direction.
stations are already providing the promotion free of charge.. in a sense, already paying the artist/label in return for helping boost their viewer/listener figures.
the artist nor the label have to do anything else for this other than produce the track..
so they are already getting 'paid' repeatedly by lots of stations.. for work they have had to do only once.
the artists and their labels recognise the fact when it comes to making use of the likes of myspace or youtube for example..
but forget it when it comes to internet radio and tv stations..
they lose far more from waiving royalties and paying for advertising on the bigger sites than they do from radio and tv online.. i guess it pays off..
but by the same token, internet airplay pays off no matter whether its one or two big sites, or a hundred or so smaller sites..
why penalise a bunch of smaller guys who collectively are affording you with fantastic promotion? getting your name and your work out there.. on a global scale?
why penalise a bunch of smaller guys who are providing valuable store support to your digital and retail outlets?
..showcasing and encouraging their viewers/listeners to buy your records,dvds and other merchandise..?
encouraging their listeners to come to your gigs and personal appearances..?.. to visit your webpages etc..? to find out more!?
biting the hand that feeds you, i.e putting radio/tv stations who cannot afford to stay in the game out of business is not a good idea..
my gf works for HMV, and along with her colleagues, she has lost count how many cd's and dvd's they have sold as a direct result of radio/tv airplay..
and a growing number of those sales are down to hearing or seeing something on a small online radio or tv channel..
(now by that token, the stations should get commission..)
but why is it that radio and tv are the only people who have to pay an artist to promote the work of that artist?
(and considering the artists typically have to a) have a publisher, b) have minimum outstanding royalties of thousands of dollars and c) must wait sometimes well over 12-18 months or even longer to get their money even after it has been collected by the rights agencies -it makes even less sense..)