"Dutch family breweries defy marketing laws with something new."
Presentation Taste of Real 2011
On August 30 four Dutch family breweries will present one new beer together: Taste of Real 2011. Marketing Laws prescribe their brands to emphasize individuality. For the Taste of Real the master brewers are doing exactly the opposite: they bring the most exceptional of their breweries together. The result is an amber beer fermented with 6% alcohol, not too dry, with a pleasant bitterness. It is the first time breweries in the world work together this way to brew a beer. The four master brewers brewed in copper kettles of the Lindeboom Brewery Taste of Real with sparkling spring water from Alfa, Limburg barley and hops from Gulpener and taste-making yeast from Budel. This particular combination and our brewing tradition together over five hundred years guarantees a unique beer. Taste of True is brewed only once in limited quantities. Taste of Real is available in a 75cl bottle at selected liquor stores and Supermarkets. For the first time, the Taste of Real is on tap to taste it. In Septemberthe breweries introduce the Taste of Real as beer of the month in over forty bars, joined the Alliance of beer taverns. The Taste of Real of course is an initiative of the four independent regional family breweries: the Alfa brewery from Schinnen, the Budel brewery from Budel, the Gulpener brewery from Gulpen and the Lindeboom brewery from Neer. Taste of Real won the Golden Pint in 2009, the highest award the Dutch beer culture gives for activities that enrich the beer culture. Then they all did it apart. This year the prize-winning cooperation goes one step further.
The Hague, August 15, 2011
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