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Old 28th December 2013, 22:21   #106
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Originally Posted by MadJack View Post
My point is not the medium, even though internet streams involve too many moving parts compared to a simple radio receiver. The point is purpose. Joe Schmo Furniture Barn can advertize for a massive global audience, sure, but his money is better spent in his own city or county. And all the bandwidth pumped out online in an endless sea of streams from the whole of the planet will have little effect on the audience already available with their local stations. Web based radio is another breed in the evolution of the medium.
Most "global" stations sells targeted advertising on a local and regional level. There are technologies available that allow you to target ads to local markets, and we're experimenting with using the same technology to provide local news and weather to our listeners.

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