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Old 29th December 2013, 18:24   #108
MadJack's Avatar
Join Date: Oct 2013
Location: Oklahoma City
Posts: 53
Originally Posted by idobi View Post
Most "global" stations sells targeted advertising on a local and regional level. There are technologies available that allow you to target ads to local markets, and we're experimenting with using the same technology to provide local news and weather to our listeners.
That's great. But we have a long way to go before we out establish established terrestrial radio. I think internet radio should be everything terrestrial will never be. Some of it works, but there are areas of music, talk, whatever, that we can do online that we can not do locally. I think we should see ourselves, (internet radio broadcasters) as something different. Here, there is room to grow.
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