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Old 24th January 2018, 05:51   #1
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Question Monetizing Countries with 0 CPM Revenue but Ads playing

Throughout the months I've seen monetizing countries where the ads play, but the revenue CPM is 0.

Taking an excerpt from the November 2017 report, I see that Italy had 11 ads played, and 0 CPM:

IT 11 0,00 0,00
DE 5.332 2,19 5,84
FR 14.998 1,72 12,87
GB 20.908 3,11 32,51

Now, looking at the January 'Revenues' tab in the RMO, I see Belgium playing ads, and the CPM is also 0.

What's the explanation of playing the ads in countries where they don't pay for them?

Thanks in advance,

I have no ties to Radionomy/TargetSpot in any way. My posts/replies are my own so any advice I can give, try at your own risk.
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