Current State of Monetization

djanthonystyles · 18th January 2021, 14:17

Trying to get an understanding of the fill rate most stations getting with TargetSpot. This will help paint a picture and see if it's worth it anymore. Feel free to share your stats below.

Fillrate: 4.56%
Impressions: 175
Requests: 411,804
Allocations: 175

LStratmann · 18th January 2021, 14:49

Hello,
I have 0.00% fill rate most of the time, simply because no one listens to advertising. Do you have SHOUTcast for Business or do you host the SHOUTcast server yourself?

heathcliff · 18th January 2021, 16:49

@djanthonystyles I learned that they barely have advertisers and for this reason you barely serve ads to listeners this has nothing to do with "people who don't listen to ads" and definitly don't option for the Shoutcast for business, that will not make any difference.

I recommend you to focus on getting advertisers directly and stop serving Targetspot with their damaging off-topic music fillers that really drives your listeners away.

18th January 2021, 14:17	#1
djanthonystyles Member Join Date: Mar 2020 Posts: 50	Current State of Monetization Trying to get an understanding of the fill rate most stations getting with TargetSpot. This will help paint a picture and see if it's worth it anymore. Feel free to share your stats below. Fillrate: 4.56% Impressions: 175 Requests: 411,804 Allocations: 175

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18th January 2021, 14:49	#2
LStratmann Senior Member Join Date: Dec 2019 Location: Germany Posts: 418	Hello, I have 0.00% fill rate most of the time, simply because no one listens to advertising. Do you have SHOUTcast for Business or do you host the SHOUTcast server yourself?

18th January 2021, 16:49	#3
heathcliff Member Join Date: Apr 2018 Posts: 69	@djanthonystyles I learned that they barely have advertisers and for this reason you barely serve ads to listeners this has nothing to do with "people who don't listen to ads" and definitly don't option for the Shoutcast for business, that will not make any difference. I recommend you to focus on getting advertisers directly and stop serving Targetspot with their damaging off-topic music fillers that really drives your listeners away.